Founded in 1999, Salesforce is the first capable cloud-based CRM platform. Through its full suite of apps (covering sales, service, marketing, commerce, and more), Salesforce provides its clients with state-of-the-art analytics to optimize client relationship management. The cloud-based applications of Salesforce also afford clients the possibility of running their businesses from mobile devices.
Salesforce benefits companies by helping to simultaneously manage existing clients and finding new potential customers. A Salesforce expert is a benefit not only to the Tech and Sales Ops departments of a company, but to everyone involved in customer relations. Having a system that places all customers in one easily accessible place makes it possible to treat each as though they are the top priority.